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Development of Scamera that digitalizes the surfaces of various objects in groundbreaking realistic texture. This product breaks the conventional idea of a flat scanner.

Kumiyama-town, Kyoto Prefecture
Newly Corporation
Other award winners
Recommended by
The Bank of Kyoto, Ltd., Kumiyama Branch

Ida, Atsuo  (58)

Meeting customers' needs while creating new needs. Repeat of that practice improves technology

The company developed a scanner of completely new idea, "Scamera", which had the high definition of scanner and the camera's depth of field and could take a realistic three-dimensional high-definition image. The non-contact top-face Scamera, in which the optical unit is set above the object to be scanned, is used widely for various subjects and purposes such as historically important cultural assets and art objects, catalog and photos for restaurant menus. "Scamera Museum Ⅱ", which can scan an object as large as 2m x 2m, can be assembled on the spot. Therefore it is used for creation of digital data of painting on Fusuma (Japanese sliding door), replica of Japanese folding screen and historical monuments, which cannot be moved, in Kyoto where this company is located. It is expected that this new product will be used for emotional education of children and entertainment because it can create a realistic virtual space easily.


From two dimensions to three dimensions. Only an expert company can doubt a common knowledge about scanner and attempt a new technology

"We, as an expert manufacturer for scanners, will improve optical units. This is our basic policy. When we have achieved one goal for advancement, we reset ourselves to face a new theme. We repeat this practice."
Mr. Ida assumed the position of President in 2001. It was the time when the prices of digital devices plummeted. This decline prompted Newly Corporation, which had mainly manufactured business scanners on OEM contact, to develop its own original products.
The company had an option to continuously manufacture ordinary scanners, but instead aimed to manufacture a new highly value-added product. Mr. Ida thought that with its own optical technology and image analysis technology, his company could develop a new market for scanners. Mr. Ida, who had worked for technical development for many years, was confident that Scamera would break the common knowledge about scanners.
With the advanced technology for optical units, the company produced a new non-contact scanner, which scanned an object from above it, for the first time in 2003 and produced a new multi-angle scanner, which scanned a cubic object from six directions in 2004. Those new scanners could take a three-dimensional image by simply setting an object. 
"First of all, we wished that people became aware of our original technology and acknowledge it. However, we had to explain and strive hard so that people understood the merits of our technology. 
The company had to "create" needs among people and a new market. In 2006, they developed a new scanner that could scan a cubic subject as large as 2m x 2m and opened our museum named "Newseum" at our own cost to explain the merits of Scamera. They could create needs for Scamera because it could scan big subjects, and could obtain new idea as to for which purpose it can be used effectively. Newseum was very useful for our purpose and people began to have interest in Scamera. 
Scamera scanned tatami mat, fusuma door, screen paintings, oil paintings, embroidery, Japanese sword, musical instruments, and even insects. Almost all the exhibits in the Newseus, including tiny items and wall painting, were scanned by Scamera. The exhibits are displayed on panels but visitors cannot understand at first glance whether or not they are real. They all clearly show the thee-dimensional images and material texture.
"Scamera can scan and digitalize art works and cultural assets without damaging them because it does not contact them." Scamera is very useful for scanning of various subjects owned by an education and research institution including a university and art museum and for purpose of preparing catalog photos used in auction. Currently Scamera is used to prepare the setting and props for a movie and TV drama and will be used widely in various areas in the future.

Nothing is impossible. We will manufacture any product for meets customers' needs

"There is one word that Mr. Ida cannot forget. In the early days when we developed Scamera, in an exhibition, a customer who came to see data of scanned foods said, 'Although the images look clear, they do not leek delicious.' Honestly I was depressed to hear this word. Looking real is not sufficient. The images of foods should look delicious. The scanned images should appeal to human's five senses."
When they hear customers' opinions like this, they use them promptly in our product development plan. This company, for which software and hardware are two major important things, takes such an action very quickly. Although they did not perform a great advertisement campaign, the reputation of their products spread gradually by word of mouth, and customers began to make various requests to them. Customers asked, "Can your Scam scan this item? How about that item?" They created needs among people and listened to customers' requests. As a result, currently they have a wide lineup of Scamera, including "Scamera Museum II" that can scam a 2m x 2m cube and "Scamera Midnano Scope" that scans fine objects. 
"When I find an object that cannot be scanned, I am encouraged. I will be satisfied even if I have to manufacture hundreds or thousands models of Scamera."
Mr. Ida says, "I will produce new Scameras that can be used for various purposes unimaginable so far." He has kept and will keep his this basic stance. What can a next Scamera do? We have to watch the possibility of Scamera.

Newly Corporation

Aug. 1979
55.84 million yen
141 (as of Dec. 2009)
Brief information:
Acquired the certification of "Company that Supports Child Rearing in Kyoto" and "Company that Supports Cultivation of Next-Generation, Recognized by the Ministry of Health, Labor and Welfare". The company manufactures high-quality products in an environment where its workers can work freely and effectively.

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The scanned images of sweets and sushi look so real that we could eat them. Those of oil paintings also clearly capture the texture of paints and canvases.


Groundbreaking "Scamera Museum II", a highly value added large scanner, has an upper scan head and lightweight scan base.